How much should i spend to market myself? (Texas Association of Realtors)

If you are considering how much to spend on marketing yourself, check out this article which may be helpful by the Texas Association of Realtors. Remember, online advertising can have a viral effect. That is, unlike print advertising that rarely gets saved and forwarded to friends, online advertising has a life of its own and has the ability to reach exponentially more people than print, making your marketing dollars go further.